Maya Chen Digital — Marketing Strategy & Growth
Serving businesses across the US & remote — since 2020
Digital Marketing Strategy & Growth

Marketing strategy built for measurable growth.

A senior-level marketing partner for businesses that are done guessing. SEO, paid media, and lifecycle strategy — planned, executed, and reported on by one dedicated strategist.

Our organic traffic grew 212% in nine months. This was the first strategist who actually explained the numbers.

Renee Okafor, Founder — Hale & Co.
Trusted by growing businesses
Hale & Co. Northbound Plume Orchard Supply Verdant Labs
4.2×
Average return on ad spend
37
Campaigns launched since 2020
$8.4M
Client revenue influenced
96%
Client retention rate
What we do

Full-funnel marketing, run by one strategist.

No hand-offs between departments — the person who builds the strategy is the person who executes it.

01

Search & SEO

Technical audits, keyword strategy, and content built to rank and convert.

  • Technical & on-page audits
  • Keyword & content strategy
  • Local & Google Business optimization
02

Paid media

Google, Meta, and LinkedIn campaigns managed for cost-per-acquisition.

  • Google & Bing search ads
  • Meta & Instagram campaigns
  • LinkedIn & B2B lead-gen ads
03

Lifecycle & email

Welcome flows, win-backs, and campaigns that turn your list into revenue.

  • Automated flow design
  • Segmentation & list strategy
  • Campaign copy & design
04

Content & social

Editorial calendars and organic social built to support the funnel, not just fill it.

  • Blog & content calendars
  • Organic social strategy
  • Video & short-form scripting
05

Conversion & CRO

Landing pages and funnel fixes that turn existing traffic into more customers.

  • Landing page design & copy
  • A/B testing & funnel audits
  • CRM & lead-routing setup
06

Analytics & reporting

A plain-English monthly report and live dashboard — always know what's working.

  • GA4 & tracking setup
  • Live performance dashboard
  • Monthly strategy reviews
Who we work with

Industries we serve.

Strategy adapts by industry — the channels and message that work for a clinic don't work for a SaaS company.

Retail & Ecommerce

Retail & DTC ecommerce

Paid social, email lifecycle, and SEO built around product pages and seasonal demand.

B2B & SaaS

B2B & software

LinkedIn and search campaigns built for longer sales cycles and qualified pipeline, not just clicks.

Health & Wellness

Healthcare & wellness

Local SEO and compliant ad strategy for clinics, practices, and wellness brands.

Property

Real estate & property

Listing-driven paid campaigns and local search visibility for agents and developers.

Hospitality

Hospitality & food

Local search, reviews strategy, and social content that drives bookings and footfall.

Services

Professional services

Trust-building content and lead-gen campaigns for firms, consultants, and agencies.

Case studies

Recent engagements, with the numbers attached.

A sample of results from the last two years. Full case studies available on request.

Hale & Co. — Home goods retailer
+212%
Organic traffic in 9 months

Rebuilt site architecture and content strategy around commercial-intent search terms.

Northbound Studio — B2B SaaS
−48%
Cost per qualified lead

Restructured the paid search account and rebuilt landing pages around intent match.

Plume Skincare — DTC ecommerce
3.1×
Email-attributed revenue

Rebuilt lifecycle flows and segmented campaign sends by purchase behavior.

First strategist we've hired who sends the report before we ask for it. The lead quality change was immediate.

Dev Patel, Head of Growth — Northbound Studio
How it runs

A four-week path from first call to live campaign.

Every engagement follows this order — nothing launches before the strategy is signed off.

Week 01

Audit & discovery

A full review of your current site, channels, and analytics, plus a call to understand your goals, budget, and what's already been tried.

Week 02

Strategy & plan

A written plan covering channel priority, budget allocation, timeline, and the specific metrics we'll use to judge success.

Week 03

Build & launch

Campaigns, pages, and content go live. You get access to a shared dashboard from day one — no waiting for the monthly report.

Week 04+

Optimize & report

Weekly optimization and a monthly report in plain English: what worked, what didn't, and what changes next.

Client feedback

What it's like to work together.

Direct feedback, unedited, from recent engagements.

Maya rebuilt our entire content plan in a month and actually explained why each piece mattered.

Renee OkaforFounder, Hale & Co.

First strategist we've hired who sends the report before we ask for it.

Dev PatelHead of Growth, Northbound

She turned our email list from an afterthought into our second-highest revenue channel.

Anna VossCo-founder, Plume

Ready to see what a real strategy looks like?

Book a free 30-minute consultation. No pitch deck, no obligation — just a straight read on where I'd start.

Book a consultation →
Get in touch

Tell us about the business.

Fill in the form and we'll reply within one business day with a short read on where we'd start.

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